The item in my wardrobe I have chosen to look at for this blog post is a cami top from Velvet and is pictured above. The ‘green-ness’ of fashion can be considered through the sustainability, organic, economical and ethical aspects of the garments including the whole manufacturing process. The garment I have chosen is made […]

‘fashion revivals’

A fashion revival refers to when a particular design detail become fashionable again years after it was last considered fashionable.  These revived fashions are often slightly altered to suit the time or further technology developments. The disco pant quickly became popular again last year with American Apparel being the to go place to get this […]

‘fashion marketing and brands’

The market mixing of a company consists of the four P’s; price, product, place and promotion. This week in my blog post I am going to be analysing my chosen stores marketing mix. I have chosen to look at Topshop a popular high street store.  The specific ‘bricks and mortar’ store I will be looking […]

‘gender and fashion’

Gender refers to ‘the behavioural, cultural or psychological traits typically associated with one sex’. Clothing and adornment is used to portray different genders, the response to these different items of clothing can be interpreted differently depending on who is reading them; this relates back to semiotics and the signified and signifier. This week I will […]


‘Semiotics’ refers to the study of signs. It looks at anything that is used to stand for something else. Semiotics is made up of two different parts; the signifier (anything that stands for something else) and the signified (the something else that is being represented). This week I am going to be using semiotics to […]

‘youth subcultures’

A subculture is defined as, ‘a cultural group within a larger culture, often having beliefs or interests at variance with those of the larger culture.’ by the Oxford dictionary. People will often categorise people into various subcultures and stereotype them accordingly. There have been many subcultures in the past and subcultures still very much exist now […]

‘looking at the news’

For my blog post this week I am going to be looking at a recent news article and explore the different issues and opinions surrounding this. The link below will take you to the article I have chosen. http://www.independent.co.uk/student/news/government-plans-to-overhaul-gcses-and-alevels-at-the-same-time-will-wreck-education-says-oxford-universitys-head-of-admissions-8881992.html The proposed reform of the current exam system in the UK has been a hot topic […]

‘mini dress’

so here goes with my second blog post! Little bit nervous, little bit excited.   —–>> BLOGWEEK2minidress <<—— Fingers crossed that this actually works!! If you fancy clicking the link above it should hopefully open up the little poster I’ve created giving you lovely readers a little bit of information on the object I have chosen to […]

‘about me’

hmm lets see, where to begin… My parents ingeniously named me ‘Indiana Storm’ and come on with a name like I wasn’t going to be doing something boring now was I. So here I am sat in my little student bedroom writing my first blog post as a proud De Montfort Contour Fashion student! I’ve […]